360 Communication Plan | 360DigitalHeroes
360Crossmedia_logo2015_def_pantone (1)_e

COMMUNICATION PLAN

 

Analysis 

Press

  • Agefi (frequently)

  • Press Release (irregularly) 

Events

  • CEO Lunch (Hacker)

Sponsoring

  • Golf Tournament FUGO

  • Conference ALFI (march) + ICT Spring + Conference APCAL + Conference LPEA

  • Magazines for several clients (Diana,...)​

Newsletter

  • 2 per month

Magazines

  • Andy, Duke

Videos / Clips

  • Not really

Brand Image

  • 360Crossmedia is known in finance and increasingly in other industries

      Many do not understand what we do. 

Website

  • Updated in July

 

Analysis 

Publications

  • Hedgeweek, Funds europe, Andy à Luxembourg, Decision Makers Investment Funds,

  •   Jean-Daniel Zandona:
    2 articles per year

  • Alexander Wedlich:
    1 article per year

  •   Cindyrella Amistadi:
    1 article per year

  •   Daniel Siepmann:
    1 article per year

Associations/Clubs

  • Active in ALFI (Jean Daniel is active in the event committee) 

  •   LPEA

  •   LuxREAL forum

  •   Several persons have access to House 17

Sponsoring

  • Golf Tournament FUGO

  • Conference ALFI (march) + ICT Spring + Conference APCAL + Conference LPEA

  • Magazines for several clients (Diana,...)​

Newsletter

  • 2 per month

Magazines

  • Andy, Duke

Videos / Clips

  • Not really

Brand Image

  • 360Crossmedia is known in finance and increasingly in other industries

      Many do not understand what we do. 

Website

  • Updated in July

Online Scanning

GOOGLE RESEARCH (SEO)

SOCIAL NETWORKS

 

GOALS 

Goal #1: Branding

  • Strengthen 360 branding in all media: content production 

Goal #2: Live + Online Sales

  • Boosting live sales in Luxembourg

  • Develop online sales

Goal #3: Partnerships

  • Fostering partnerships​

TARGET

  • Core target group: Luxembourg​

  • Secondary targets: France, Switzerland & UK

 

BUDGET

 

PLANNING

 

SOCIAL NETWORK

GOLDEN RULES

BRANDING

  • Use the right name everywhere: 360Crossmedia

  • Indicate the 5 liner under the company

360Crossmedia is the growth agency for creative minds. Founded in 2000, the company is managed by entrepreneurs and focuses on 2 main activities: Management Consulting and Corporate Publishing. How performance came from the method that we use: "Illusion of Simplicity" (It is a book) which allows us to get things done fast, without useless complications and often for free. www.360Crossmedia.com

  • Use the right logo and possibly the background image on LinkedIn

GOVERNANCE

  • Each author is asked to deliver his article on time as it will be published in all media: press, internet, social networks, website

  • If the deadline is missed, the author will be contacted once again, after which the article will be replaced by another one in order to respect the timing and calendar.

TEAMWORK

  • After each publication, the team will be informed by email. It is ideal to react to the publication (like forward, publish...) within 1 hour.

 

KPI

 
360Crossmedia_logo2015_def_pantone (1)_e

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