Outsmart, outdo and outperform in the digital age
_e.jpg){kind=logo}
DATA: CRM & OTHER DATA DRIVEN TOOLS
DATA EVERYWHERE
Sales and Production have in common to depend on data.
​
Our mission is to identify, collect, store and exploit critical data everyday.
Humans beat machines when it comes to «weighting» data in order to
identify what could be valuable from what is just a waste of our precious
time.
​
DO NOT CONFUSE DATA MINING AND TIME WASTING!
Only follow the most relevant newsletters, accounts and individuals.
Best regards
Jerome
"Data fuels our growth. We treat it like money."
SECURITY
-
No Personal USB
-
Run "Avast" every Friday
-
Learn how to recognize a virus
-
Weird Email Address​
-
Weird File
-
CONTROL
SURF ON :
# PORN
# GAMING
# STREAMING
# FREE DOWNLOADS (MP4 CONVERTER)
​
ERASE “HISTORIQUE DE NAVIGATION”
SAVE PASSWORD ON THE MACHINE
(USE YOUR SMALL BOX AND DON’T KEEP THE KEY ON IT!)
SAVING
-
Our computer are only woking tool, not storing tools
​​
-
All Indesign go back on Dropbox the same day (with the updated number of version)
​​
-
All Desktop documents are saved on the hard disk each month
​​
-
Use emails as a natural way to back up your work (A colleague keeps a copy)
"
Use Dropbox and Nas to archive your documents, not your computer."
BACKUP
DO 1 BACKUP PER MONTH
​
EMAILS: A COPY OF ALL YOUR EMAILS IS AVAILABLE ON YOUR WEBMAIL
DESKTOP DOCUMENTS
BACKUP of the BACKUP
-> One time each semester
DATA SOURCES
PRODUCTION
​
# Andy - Duke: How to feed our magazines with impacting content:
​
WHEN?
​
• Content meeting – Every Tuesday 8.30
• Get ready on MONDAY! (Otherwise we would do the meeting on Monday morning)
• The ideas form in the megabase must be completed on Monday evening
• Send your Tuesday brief before the drafting meeting
​
WHERE?
• Meet at the cafe at 8:30 am (or in the kitchen): Change the environment!
​
HOW?
• It’s difficult to research so sharpen your search tools and use the source chart (Google sheet)
• «Sell» your idea: show why it’s meaningful. The ideal is to have Jerome present at the meeting or to jam
him when he goes to the office.
• Be Passion Driven
KPIs:
o Min. 10 article suggestions / week - sent to JB -
Relaunch him every day to have his input (validation or not)
o 5 validated proposals / week
o 5 requests for interviews or article writing / week
«Recurrence, intensity, and tracking
of this content meeting determines the
quality of our magazines.»
​
# Personal surfing online: (Internet, Linkedin, Newsletters) share a picture or link of relevant info on the group “360Ideas”
​
# Networking: take notes on the spot (in your iphone or on
the back of a business card). Follow up within 12 hours...
# Meetings: Take notes and feed Zoho CRM to archive informations on the client
«If an amazing validated proposition is not followed by an order, it will never become an amazing article.»
​
SALES
​
# In the streets: take pictures
​
# Online: (Internet, Linkedin, Newsletters…) share a picture or link of relevant info on the group “360Sales”
# In meetings: take notes and follow up within 12 hours (put them in Red at the end)
# Listing: try to acquire them
# Emails: forward to your colleagues with the opportunity that you identify
"
DATA IS EVERYWHERE"
DATA MANAGEMENT
#1 /Save on Zoho
​
#2 / Update your planning in real-time to make sure
the follow-up is done.
The content of the apps will emerge during the Tuesday meeting (Ideas) and Wednesday meeting (Sales).
This said
"Do things well in 10 minutes rather than badly in 5"
FLOWS VS BLOCKS
"
It's better to do a task one hour per day during a week, rather than 5 hours the last day"
DATA MAP
