BOOST YOUR GROWTH WITH LINKEDIN
Introduction
Here is our Social network governance.
Key priorities I have in mind are the following:
-
Grow our business
-
Have more visibility
I count on your support and input to put this plan
in action.
Best regards,
Rénald Wauthier
LinkedIn is a moving target.
This company is trying to monetize your data while you try to protect them. Do not be surprised if settings, prices, designs and processes change regularly.
How is LinkedIn useful?
1. Attract
2. Branding
3. Communication
4. Data
LINKEDIN at a glance
Home & stats
Settings & Privacy
Premium or not
Connections or not
CV
OUR 3 PILLARS
#1
#2
#3
Fair usage
• Staff should not make discriminatory, false or disparaging comments about the company, its subsidiaries, staff, customers, business partners, investors, suppliers, or any other stakeholder.
No disclosure
• Staff may not post or disclose the company's trade secrets or other confidential information.
Respect the law
• Staff must comply with all copyright and intellectual property laws.
Analysis
Profil picture
NAME SURNAME
CONNECTIONS NUMBER
Banner
Isabelle
Poujol Lamain
+ 500
YES
hidden connections
YES
Rénald
Wauthier
+ 500
NO
YES
Thibault
Monin
+500
YES
NO
To optimize your conversion rate when you invite a contact, consider adding the following message:
In English
Good morning First Name, I would love to connect in order to follow your posts! Best regards. Signature
En Français
Cher Prénom, j’aimerais que nous soyons connectés afin que je puisse suivre vos posts! Bien cordialement. Signature
(Fields in yellow must be customized)
Analysis 360
Security
New users and regular users must systematically secure their accounts. Why?
- Competitors can easily steal your connections
- Hackers can get your data
Branding
A low level of commitment allows your competitors to shine: it is therefore really necessary to publish articles and publications.
Brand Image: Unifying accounts (banner, 5 liner, etc.) allows people to see you as the players of a single team.
Goals
People with fewer than 500 connections should try to achieve this goal.
Security settings
To secure your connections, you must follow 3 steps :
SECURE YOUR CONNECTIONS
You should be the only one to see your connections
HIDE WHAT DOES NOT NEED TO BE SHOWN
When you edit an item in your account, such as your profile picture or job title, no one should receive the "John Smith has a new job" notification.
OPTIONS: WHO HAS SEEN YOUR PROFILE + HIDE YOUR EMAIL
BRANDING
COVER IMAGE
-
Profil > See profil
-
Put an image of 1536 x 768 pixels including the logo of the company. See the example below.
-
We recommend using the same image for all employees -> no -> Having the same picture is like playing in a football team with different jerseys.
PERSONAL DESCRIPTION
Click on the blue logo (top left) / Update your profile / the pen icon on the right -> scroll down to "Summary"
-
Include a personal description that provides details about you.
You can also add a video about you
For example:
I am a dynamic team leader who can bring energy, excitement and humor to motivate team members to realize their potential and achieve their goals. I like being a skilled communicator, able to maintain cultural sensitivity, build relationships with members of various groups and promote team cohesion.
LOGO
When you enter your employer in your profile, search for "CTG - Computer Task Group" in the list of companies.
5 LINER
The CTG liner is the most important part of your presentation! Ask the LinkedIn Manager to provide the official text.
COMPANIES
Show a little love by following the groups and companies in which your prospects and your main customers are active.
Also follow the companies you just love!
How? - Enter the name of the company in the search bar. Click Follow.
- Examples of companies to follow : IBM, IRBC, Clearstream, CTIE, BIL, CSSF
- Companies that you like: SpaceX, Tesla, Apple, FT, Arendt, ...
POSTS & ARTICLES
You should have at least three posts and one article on your profile.
The "articles" are displayed in large format on your page, while the "messages" are displayed on LinkedIn's main thread. See below :
STEP 1:
Get an article from LinkedIn Manager or write one and have it validated. Post it with a catchy image. (The article will stay there until you publish a new one)
STEP 2: start posting / like, at least once a week
How?
1. ARTICLE: Main Page> "Write an article"
2. POST: Main page> "Share an article, a photo, a video or an idea" + "Publish"
SKILLS
-
Show your skills only if you have more than 25 recommendations
-
Recommend the skills of your relationships and they will do the same thing in return.
STRATEGIES
The ROLODEX approach:
Reproduce your real network on the Internet.
Result: Low leverage of LinkedIn's potential.
NB: Make sure you hide your connections.
SELECTIVE:
Expand your current contact base with specific targets using keywords such as "Asset Managers + Paris".
Protect your connections and interact with colleagues and their connections to get you introduced correctly
Result: Leverage focused on LinkedIn's potential.
ACTIVE:
Increase your current contact base exponentially. Invite 75 connections a day. Identify keywords and use filters for better results.
Result: significant leverage of LinkedIn's potential.
HOW TO MANAGE THE RISK OF NEGATIVE COMMENTS?
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When posting, always stay positive and relevant.
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If there is a negative comment, answer quickly, the conversation tends to end. (or delete the post)
-
Remember, not being on LinkedIn does not prevent others from posting negative comments about you. It's like a battlefield: you have to be there to control what's going on.
TIPS FOR PUBLICATION OF CONTENT
Make sure your network hears about you and your organization in a relevant way, for all texts, images and videos.
WHAT?
There are several levels of information. Concentrate on the high level information.
RED CONTENT
The LinkedIn manager publishes and informs employees
Strategic Information
Big event of the company
Goal : At least 100 likes within 20 minutes
ORANGE CONTENT
The employee warns the LinkedIn manager and publish
Important information
Contract signature
Goal : At least 50 likes in the day
GREEN CONTENT
Everyone can publish
Minor Information
Common life of the company
Make sure to keep things
1. Relevant
2. Short
3. Positives
4. Discrete
CONTENT PLANNING
January
February
March
April
May
June
July
August
September
October
November
December
Context
CES
Moovijob
Arch Summit
Event
RPA (Robots)
Golden I
ICT Spring
Plug &Work
METZ
Gartner
Websummit
IT One
Content
CTG
in
2 words
Case study
RBC
Pepper (University)
AI (T2Y)
Robotique
(Talk2you)
Cloud
Interview Client
Satisfaction
One of us
Gouvernement
Interview Public Service
(Thelen)
Case study #2
Life insurance
The cost conundrum
One of us
USE POWERFUL FORMATS
WRITE ARTICLES IN 1H
Follow the 3 steps below to write your article in 1 hour!
Structure of the article:
Eye-catching title, short introduction (30 words) and three paragraphs of 140 words each + a quote. Total: 450 words.
STEP#1 QUESTIONNAIRE 20 MINUTES
-
List of keywords and your main message. Tell your story in your own words (minimum 1 page, maximum 2 pages). Imagine that you are talking to a reporter. Option: Record your answers with your iPhone video camera.
STEP#2 WRITING 30 MINUTES
-
Find a title and 3 subtitles, write 3 short paragraphs, write the introduction at the end.
STEP#3 EDITING 10 MINUTES
-
Delete all unnecessary words / phrases, improve the vocabulary used, remove repetitions to make sure the text flows naturally.
POSTS WITH HIGH IMPACTS
Opt for smart posts: short, inspiring texts that create the perfect context for an image. 140 characters maximum.
BLOG
1 title + 140 words in a block.
Ideal for concise reports of an event, short opinion piece.
REMEMBER: Blog posts make great 30-second videos and articles can become powerful 90-second videos.
PUBLISH A MAGAZINE OR A BOOK
By presenting the best articles written by CHAMP Cargosystems in a book or magazine, your content becomes a "Prime Content" on social networks, able to position you as "opinion leader"
TIPS TO TAKE A PICTURE
-
Your smartphone can take high quality photos
-
Use the "HDR" mode when you need high resolution photos (for printing).
-
LinkedIn is optimized for horizontal photos (turn your phone!).
-
Focus on daylight as much as possible
DISTRIBUTION OF THE ARTICLES
Make sure to replicate your articles as much as possible.
REMEMBER
"Everything is transactional"
"LinkedIn is an amazing tool ...
provided you use it as a pro."
KPI's
% of branded accounts
-
TODAY 10%
-
GOAL 90%
-
DEADLINE - March 31th
% of secured accounts
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TODAY 10%
-
GOAL 90%
-
DEADLINE - March 31th
Most successful post (number of likes)
-
TODAY 27
-
GOAL 200
-
DEADLINE - March
Videos
-
TODAY 0/month
-
GOAL 1/month
-
DEADLINE - June
Post/week
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TODAY 0
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GOAL 1/person
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DEADLINE March
OTHERS SOCIAL NETWORKS
