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Dear colleagues,

Here is our Public Speaking governance for 2018.


Our key priorities are:


  • Efficiently communicating Bank of China’s activities in Luxembourg

  • Coordinating our efforts on social networks

  • Following a common governance on public speaking

  • Defining KPIs 

I count on your support and active participation to implement this plan.

Best regards,


Lihong ZHOU

General Manager of Bank of China Luxembourg



"Universal & critical skills"

PUBLIC SPEAKING aims to leverage all public opportunities: 

- Speaking at a conference

- Managing a meeting with 10 people

- Talking 1 to 1 with a colleague

By learning how to control your message, your look, and your moves, you acquire a skill that can change your career and have an impact on your company’s success.



"Turning your audience into ambassadors“

Your main goal when you address an audience should be to land your message.


It should be:

- Unique: 1 main message only per speech

- easy to understand

- easy to remember

- easy to repeat, which is the key to "virality"


NB: KPI after a speech: ask people who were there "What was my main message?"



-Who is your “Public speaking hero“?


Answers at Bank of China: 

- Emmanuel Macron

- Jack Ma

- Jinping Xi

John F. Kennedy

- Martin Luther King

- John C. Maxwell

- Barack Obama

- Donald Trup

-How do you rate yourselves? (1 very bad-10 very good)


Self-rating at Bank of China: from 3 - 8

-Critical factors?

Answers at Bank of China: 

- Speed of speech

- Body language 

- Connection with the audience

- Clarity of the speech














#1: 180° rule 


People often talk from their own point of view instead of what people want to hear.

Example: Jack Ma does not talk about Alibaba during his speech but he inspires his audience. 


Drill: the Private Equity pitch
When speaking in front of people, imagine that they are Private Equity people listening to your 'pitch' before a possible investment in your company: get their attention right from the beginning, keep them focused on your presentation at all times and finish on a high note!

#2: 1 main idea. 3 elements max


Example: how to build bridges between China and Luxembourg  

3 Ideas:

a) History 

b) Chinese banks in Luxembourg

c) China import expo

#3: Introduce, explain and wrap up slowly



Introduction: Today I have 1 main message for your: ...

Explain: I will present it with 3 main ideas, ...

Wrap up slowly: My main message today was.... and featured 3 ideas: idea 1, 2 and 3.


How to know if your speech is good? 


Indicator:  if people use their phone, you have lost them!



-Under all shapes


Use real images, videos and metaphors

-Boost memorisation


By using images, you help people to understand and remember your message.


- Yesterday, when I went back home, I saw a bird landing on a tree (put a picture of a bird)...

- Luxembourg is building bridges

-People read faster than you speak!


A Powerpoint presentation is used to facilitate the acquisition of your message. But what you say should be scripted and learned (and not visible on the Powerpoint presentation)



- Clothes/Haircut/Makeup


Adapt it to the audience

- Tensions (Face, hands)


Tensions reveal hidden messages: keep your face and hands relaxed at all times.

- Confidence


Start and finish are very important.


- President Jinping Xi speech at UN

- Jack Ma, motivating speech with impactful body language;

- JFK vs Nixon during the first ever televised debate in 1960: Nixon refused the make-up and appeared very stressed. He was the favourite but lost the election.


President Jinping Xi at UN speech

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Jack Ma's greatest motivational speech

John F. Kennedy had perfect makeup in the presidential debate 1960

Richard Nixon refused the makeup. Spectators saw him sweat and thought he was stressed. 

Idea 1
Idea 2
Idea 3



- Share your experiences

Example: when I was working in China, I thought that ... 

- Talk about your audience

180 degree rule.

Example: I understand that some of you might be worried by the upcoming  wave of new regulations,...

- Connect with your audience & manage your stress

Prepare yourself from the first second: your performance starts when you enter the room (Not when start to speak)

CASE STUDY: managing risks

 Michael Bay lost control when his text failed to appear properly on the screen. 

Michael Bay left the stage after 1 minute






Start well / End well

ex. Steve Jobs Stanford speech

Speak slowly

ex. Nelson Mandela Speech: That Changed The World

Stayed Focused on message delivery

Use Narration, explanation, persuasion, revelation

Example "Revelation": I have something really exciting to show you today! 

Example "Explanation": President John F. Kennedy's Inaugural Address

Keep it simple & positive.

Golden rules

DOs         &     DON'Ts


Speak slowly & Use Silence


Speak too fast or display stress


Structured ideas with a wrap-up


Show negative body language 


Simple message with images and metaphors


Use confused & long speeches  

DOs and DONTs


1. Introduction and explanation

Short catchy introduction to introduce what you will present

2. One Message with 3 ideas maximum

3. Wrap-up

Remind audience what you presented (main message and 3 ideas)

Idea 1
Idea 2
Idea 3
Main message


#1: Record your speech during

rehearsal and live performances

#2: Ask people what is your message after your speech


At least 75% of your audience should be able to repeat your main message

#3: Timing

Train to deliver for a specific duration (For example: 30 minutes.) But in many cases, you will be asked to go faster (20 mns) or longer (40 mns)


Case study#1

Speech about Chinese Civilization from China to Roma in the International Exhibition Opening Ceremony (5 mins speech) 

Message with 3 ideas maximum 



                             2000 years of exchanges 

                             Past: common heritage


                             Now and future 

                             Why we sponsor 


Repeat main message and 3 ideas.

Idea 2
Idea 3
Idea 1
Main Message


  • If your hands move too much, take a piece of hard paper with the logo of Bank of China on the back, and write your message and ideas on the other side. (ex. Nelson Mandela)

  • Start with smile and finish with a 5 seconds smile 

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Nelson Mandela takes a piece of paper at UN speech

case study

Case study#2:interview to be accepted in a school 




"Why should you accept me to study history in your university...history can teach us a really good lessons, like immigrate crisis ..that's the reason why I decided to study history...Besides, I am really good at history study because I had a good grade... That's why I want to study history in your university"

  • No structure

  • Misleading audience by using long words to describe something they don't know

  • 180 degree --> 2/3 of the speech was not related to what the jury wants to hear

Main message: "I would like to study history in your university and create a Win-win partnership.

Here are 3 reasons:
1. my motivation and experience
2. the prestige of your university

3. How both can create value for each other

Case study#3: briefing about the IT Team




"I would like to talk about some difficulty of our IT work. People complain about our system, they say it is really stupid and takes a lot of time to deliver anything. We receive many requests, but we have too many of them. And we are lacking of employees."

  • Negative content 

  • No real structure

"The IT team is aware that you want us to improve our performance. Today, I would like to share 3 important informations with you: 

1. Based on the resources we have now, it takes time to finish the big amount of requests.

2. The main system is in Beijing which takes time

3. We are doing our best to satisfy you and will try to accelerate the processes"


"Public speaking is mostly about hard work!“

1. Script

2. Learn

3. Rehearse

4. Again

5. Deliver!

King's Speech - Exercise

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