Outsmart, outdo and outperform in the digital age
How to do a good interview of a 3 michelin stars chef
Mission :
Prepare, run and write a phenomenal interview of a three Michelin star chef.
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Be ecstatic of such an opportunity but SHOW THE LOVE:
the Chef should know straight away that you have extensively researched the subject and that you are passionate.
NB: Think about this as a high and low tide situation.
STEP 1 : Preparation - high tide
This is the part where you gather as much information as possible.
Research the chef extensively:
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Background e.g. research-based vs traditional inspirations, technique vs and emotion
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Personal and professional life - success and failure
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Work – what are the Chef’s trademarks?
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His influences e.g. mentors, other chefs, specific collaboration, interests (art, music, sports etc.)
Sources:
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Mediakit – ask the PR team – Bio and Photos
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Google
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Specialised sites – Guide Michelin, St Pellegrino top 50, Gault-Millau guide etc.
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YouTube, Netflix
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Bibliography
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STEP 2 : The interview
Once you have gathered the necessary information write down your questions and your guide for the interview.
Pointers:
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Record the interview
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Avoid generic questions such as “how do you define your cooking?”.
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Start a quick association game based on keywords defining the Chef e.g.
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Emotion
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Technique
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Music
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Artist
2. Discuss key Notions – e.g. Pierre Gagnaire
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Cooking and resilience?
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Adding soul?
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The principle of emotion?
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The invention of “multi-facetted” dishes?
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Question example – Pierre Gagnaire:
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Personal history: you took over the restaurant of your father similarly to Paul Bocuse. What have been the marking point of your professional experience?
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International reach: Do you see yourself as a French chef with a global reach or a Chef without borders?
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Style: How do you manage to ensure your authenticity?
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Research: You collaborate often with the scientist Hervé This. What place does science take in your cooking?
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Collaboration: How did you launch your collaboration with the musician Chilly Gonzales?
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STEP 3: Writing the interview - low tide
You will see the main lines of the interview appearing.
Up to you to draft the interview on the three-main axis
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Link the main ideas in three direct questions
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Re-listen the recording
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Discuss with your interview partner
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Make sure to include the defining traits of the Chef