MAGAZINE

 

PHOTO LAYOUT AND SELECTION

 In this tutorial, you will find guideline regarding the photo selection and their layout in a magazine.

Photo Selection

 

  1. Avoid unnecessary use of photo  

Screen Shot 2018-12-11 at 17.08.22.png

BEFORE

THE MAIN PICTURE 

DOES NOT

MAKE THE WOMAN BUSINESS LIKE, BUT RATHER LIKE AN INTERRUPTING COLLEAGUE

  2. Avoid the use of generic photo

Screen Shot 2018-12-11 at 17.05.56.png

BEFORE

BEYOND BEING GENERIC,

THE CURRENCY

PHOTO DOES NOT ADD ANYTHING TO THE PAGE

Here is another example

Screen Shot 2018-12-11 at 17.21.32.png

BEFORE

THESE PHOTOS SCREAM

GENERIC

STOCK IMAGES -- TO AVOID

Screen Shot 2018-12-11 at 17.57.40.png

Layout

1. Visual effects

Screen Shot 2018-12-11 at 17.59.50.png

BEFORE

AVOID VISUAL CONFUSION BETWEEN 2 SEPARATE ITEMS (ADVERTISEMENT AND TEXT) BY ENSURING

COLOUR BREAK

2. In content driven magazine favour the text over the image

Screen Shot 2018-12-11 at 17.36.45.png

BAD EXAMPLE

THE PHOTO AND THE TITLE TAKE OVER 1/3RD OF THE PAGE SPACE, DIVERTING ATTENTION FROM THE REAL ADDED VALUE: 

THE TEXT

3. Check that the quotes are impactful (Readers must REMEMBER THEM)

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BAD EXAMPLE

The quote is too long and can't be remembered.

4. Remove any useless photo

Screen Shot 2019-03-26 at 12.43.18[1].pn

BAD EXAMPLE

A useles "in your face" photo in the layout

5. Avoid "in your face portraits"

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BAD EXAMPLE

An "in your face portrait" without the quote on it.

6. Make sure that graphic designers indicate "LOW RES" banners if the photo is not good enough.

Screen Shot 2019-03-26 at 12.33.31.png

GOOD EXAMPLE

Designers must indicate the "LOW RES BANNER"

7. Story telling

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BAD EXAMPLE

Narcissic photo of the speaker in the center

7. Layout and alignment of photos

Screen Shot 2019-04-05 at 10.39.25.png

BAD EXAMPLE

Visually unsatisfying

Unaligned photos

8 . Team Picture

Screen Shot 2019-04-05 at 10.46.39[6].pn

BAD EXAMPLE

Unsatisfying team picture

Summary and Dossier Introduction

Only inclue photos of :
- paying clients
- VIP (Ministers, People from the cover, high profile       business man)
- Special dossier if they are superb.
Do not include non-paying article!

Magazine structure - Chemin de fer

Golden rules:
- Place big clients first
- Do not place 4-pagers next to each others
- Do not place competitors next to each other - alternate with client from a different industry
- Place less important client at the end of section
- Place ugly layout at the end of the sections
Andy Structure

Summary
Success Story
360 article
History (before/after)
Infographic
Association
Intro to Business
Business section
Specific section "Insurrance, PE, etc."
Lifestyle
Event coverage
Best Address
Duke Structure

Summary
Success Story
Association
Intro to Business
Business section
Specific section "Insurrance, PE, etc."
Lifestyle
Event coverage
Best Address

Event Coverage

Catastrophic Scenarios

Before - ATEL 2018

People not paying attention

No Dinner photo

Wrong Text

Empty Room

Wrong Link

After - ATEL 2018

CEO present at event

Dinner Photo

Full Room

LPEA Conference - 2019

Screen Shot 2019-04-05 at 10.19.05.png

BAD EXAMPLE

Overuse of the LPEA Branding
Not enough pictures of the speakers

EACT Summit - 2019

Screen Shot 2019-04-05 at 10.22.19.png

BAD EXAMPLE

The main speaker is not showcased

No storytelling

Screen Shot 2019-06-27 at 20.11.10.png

BAD EXAMPLE

-Anonymous people

-360Crossmedia not showcased