Outsmart, outdo and outperform in the digital age
MAGAZINE
PHOTO LAYOUT AND SELECTION
In this tutorial, you will find guideline regarding the photo selection and their layout in a magazine.
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Photo Selection
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Avoid unnecessary use of photo
2. Avoid the use of generic photo
Here is another example
Layout
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1. Visual effects
2. In content driven magazine favour the text over the image
3. Check that the quotes are impactful (Readers must REMEMBER THEM)
4. Remove any useless photo
5. Avoid "in your face portraits"
6. Make sure that graphic designers indicate "LOW RES" banners if the photo is not good enough.
7. Story telling
7. Layout and alignment of photos
8 . Team Picture
Summary and Dossier Introduction
Only inclue photos of :
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- paying clients
- VIP (Ministers, People from the cover, high profile business man)
- Special dossier if they are superb.
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Do not include non-paying article!
Magazine structure - Chemin de fer
Golden rules:
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- Place big clients first
- Do not place 4-pagers next to each others
- Do not place competitors next to each other - alternate with client from a different industry
- Place less important client at the end of section
- Place ugly layout at the end of the sections
Andy Structure
Summary
Success Story
360 article
History (before/after)
Infographic
Association
Intro to Business
Business section
Specific section "Insurrance, PE, etc."
Lifestyle
Event coverage
Best Address
Duke Structure
Summary
Success Story
Association
Intro to Business
Business section
Specific section "Insurrance, PE, etc."
Lifestyle
Event coverage
Best Address
Event Coverage
Catastrophic Scenarios
Before - ATEL 2018
People not paying attention
No Dinner photo
Wrong Text
Empty Room
Wrong Link
After - ATEL 2018
CEO present at event
Dinner Photo
Full Room