top of page

Co-working and Consulting

The new dynamics of co-working have led to a paradigm shift in the consulting sector: from an “expert” model, with consultants purporting to teach their clients about their own industries, to a “catalyst” model whereby consultants help their clients – the true experts – to find their own solutions. Explanations.

Defining the role of a consultant

In an ideal world, a consultant helps a company's employees to come up with solutions and strategies by providing them with valuable structure and feedback. Unfortunately, consulting has long been seen as a way for decision-makers to abdicate responsibility. They used consultants to outsource in-depth reflection and to be able to include a prestigious logo on company reports in a bid to please shareholders. After the financial crisis of 2008, consulting expenses were treated the same as other expenses: the created added value was compared to the received invoice. Under these circumstances, publishing a 100-page document full of market research is no longer sufficiently convincing. It’s better to publish a specific “one pager” or a report of a dozen pages, addressing the problem and detailing the solution to be implemented. Given the modern-day focus on “getting things done” and “co-working”, consultants must review their way of working.

"The consultant must maintain his/her role as a catalyst for ideas and solutions."

Consulting: how to

Remembering at all times that the company's employees are the experts remains the golden rule. The consultant must maintain his/her role, focused on consolidating ideas, thereby enabling employees to capitalise on their experience and knowledge of the company to come up with the best solutions. The consultant provides a methodology and helps the team to implement the best possible governance. By setting the right objectives and choosing the best performance indicators, the consultant creates the required conditions to instigate a positive dynamic of change.

Case studies

Three situations which signal a need to choose consulting services which reflect the new era in which we’re all working. 1. If you’ve been working on a project for several months and no medium-term solution can be found. 2. If you’ve spent weeks discussing a project with a provider who constantly comes up with ideas and proposals which aren’t what you’re looking for. 3. If your company develops a meeting culture - with or without consultants - without establishing solution delivery deadlines or KPIs. In all three cases, the right consultants can break the deadlock by helping your experts to come up with a solution. 360Crossmedia has organised successful three-hour and one-day workshops for the last ten years, for a diverse range of companies in law, insurance, IT, industry and finance. Yet none of its consultants are lawyers, insurers or IT specialists. QED.

Featured Posts
Recent Posts
Search By Tags
No tags yet.
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
bottom of page