Outsmart, outdo and outperform in the digital age
Write a good article
1. Format of the articles
- An eye-catching title
- A short introduction
- 3 titled paragraphs (140 words each)
- A quotation
- Total: 450 words
2. Writing an article in one hour:
- 1st step - 20 minutes: preparation. Define:
o keywords
o the message to be conveyed
o the raw history (no details)
o some anecdotes and links to additional information.
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- 2nd step - 30 minutes: writing the draft:
o define the title and subtitles
o write the 3 short paragraphs
o At the end, write the introduction (you can use a standard introduction if necessary)
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- Step 3: - 10 minutes: editing:
o remove all unnecessary information (any phrase that can be removed without affecting the text must be removed)
o enrich vocabulary, remove repetitions
o check that the style is fluid, especially from one paragraph to another
ALWAYS USE THE FORM FOR THE WRITING OF AN ARTICLE:
Title | Examples | image |
|---|---|---|
1. Subject | Real Estate, Business, Lifestyle, Politics... | |
2. Title | Dominique Valschaerts, Fundsquare Prenom/Nom – Entreprise | |
3. Intro | “Benjamin Bodig, vice président de la Conférence du Jeune Barreau du Luxembourg, sera élu président le 9 juillet et prendra ces fonctions le 15 septembre. Interview." | |
4. Text | 3 paragraphs with titles | |
5. Photo | ||
6. Citation | «Le Luxembourg possède une neutralité précieuse qui nous permet de travailler avec le monde entier.» Arnaud Lambert, CHAMP Cargosystems | |
7. Signature | Arnaud Lambert, CHAMP Cargosystems Nom-Prénom + Nom entreprise | |
8. Copyrights | ©360Crossmedia/A.B. ou ©DR Note: Initiales inversees | |
9. Links | ||
10. Option | Template |
3. Triple check procedure (it allows us to obtain less than 3% errors):
A. Writing
B. Autocorrection: switch it to the text
C. Double check: Read it carefully one last time before sending. The triple check will be performed by 360Crossmedia
4. Remarks
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Avoid repetitions
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Use a rich vocabulary, even when the person has used familiar words
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Always opt for the construction of simple sentences and clear words ("Plain language")
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Punctuation: Exclamation mark, question mark and two dots: with space in French, without space in English
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Be careful with the spelling of proper names (to be checked systematically)
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Propaganda is prohibited (example: "the exceptional quality of these products" is to be banned)
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Delete any sentence that does not provide any information
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The use of Wikipedia is prohibited, you can use only the Wikipedia sources at the end of the page.
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All figures/numbers must be written in full spelling up to 16.
working with the text
1. Check NAMES (customers/companies) with particular attention
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2. Banned / To avoid
Banned | We | There are | Who | That | It is important to | What | Which means | By virtue of |
To avoid | Use of the Auxiliary Being | Use of the auxiliary credit note |
Questions: Never put several questions in a question.
3. Before and After
Title | Examples | image |
|---|---|---|
1. Subject | Real Estate, Business, Lifestyle, Politics... | |
2. Title | Dominique Valschaerts, Fundsquare Prenom/Nom – Entreprise | |
3. Intro | “Benjamin Bodig, vice président de la Conférence du Jeune Barreau du Luxembourg, sera élu président le 9 juillet et prendra ces fonctions le 15 septembre. Interview." | |
4. Text | 3 paragraphs with titles | |
5. Photo | ||
6. Citation | «Le Luxembourg possède une neutralité précieuse qui nous permet de travailler avec le monde entier.» Arnaud Lambert, CHAMP Cargosystems | |
7. Signature | Arnaud Lambert, CHAMP Cargosystems Nom-Prénom + Nom entreprise | |
8. Copyrights | ©360Crossmedia/A.B. ou ©DR Note: Initiales inversees | |
9. Links | ||
10. Option | Template |