360 Branding | 360DigitalHeroes
360Crossmedia_logo2015_def_pantone (1)_e

BRANDING

The Logo

The logo consists of 2 elements: 

- 1 isotype containing the "C" of Crossmedia as well as the "360" which is an                 element that can be used alone.

- "Crossmedia": modern and powerful typography to affirm 360Crossmedia's                stature.

Minimum size of use:

10mm

THE PROTECTION ZONE

The protection zone determined by the "C" of Crossmedia has the role of protecting the logo of all disruptions.

No graphic elements should appear in the area around the logo

 

Use of the Isotype

The isotype without typography is a sign that allows 360Crossmedia to be recognized at a glance. It can live alone, but its use must be limited to very specific cases. 

Minimum size of use:

5mm

The Basic Elements

The Typographies

Main typography: LOGO

Troia R Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

For the use of text to accompany the logo, the different versions of the Troia R are accepted (Light, Regular etc.)

Secondary typography

Alternate gothic No2

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

 

The Colors

Main Colors

Pantone Dark Blue C

C.100% - M.86% - J.10% - N.0%

R.35 - V.58 - B.130

#233a81

Secondary Color

Pantone Dark Blue C

C.54% - M.0% - J.8% - N.0%

R.119 - V.203 - B.231

#77cae6

Pantone Black C

C.100% - M.0% - J.0% - N.0%

R.29 - V.29 - B.27

#1c1c1c

Accompanying Color

Gris

C.0% - M.0% - J.0% - N.20%

Utilisation

The Variations

Black & White

2 versions of the black & white logo are available for specific applications (black & white prints, special supports etc.)

Reserve White

Alternative

2 alternative versions are available with a shade of lighter blue to adapt to the specificity of certain utilisation

Alternative Reserve White

 

The Different Applications

Official

Black

White

Alternative

Utilisation

The Prohibited

The Office

Letterhead Paper

Business Card

The Brochures

Branding

Roll-up

Keychain Strap

Customized Stand 4 x 3 m

Website

360Crossmedia_logo2015_def_pantone (1)_e

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