Outsmart, outdo and outperform in the digital age
The Logo
The logo consists of 2 elements:
​
- 1 isotype containing the "C" of Crossmedia as well as the "360" which is an element that can be used alone.
​
- "Crossmedia": modern and powerful typography to affirm 360Crossmedia's stature.
Minimum size of use:
10mm
THE PROTECTION ZONE
​
The protection zone determined by the "C" of Crossmedia has the role of protecting the logo of all disruptions.
No graphic elements should appear in the area around the logo
Use of the Isotype
The isotype without typography is a sign that allows 360Crossmedia to be recognized at a glance. It can live alone, but its use must be limited to very specific cases.
Minimum size of use:
5mm
The Basic Elements
The Typographies
​
Main typography: LOGO
Troia R Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
For the use of text to accompany the logo, the different versions of the Troia R are accepted (Light, Regular etc.)
Secondary typography
Alternate gothic No2
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
The Colors
Main Colors
Pantone Dark Blue C
C.100% - M.86% - J.10% - N.0%
R.35 - V.58 - B.130
#233a81
Secondary Color
Pantone Dark Blue C
C.54% - M.0% - J.8% - N.0%
R.119 - V.203 - B.231
#77cae6
Pantone Black C
C.100% - M.0% - J.0% - N.0%
R.29 - V.29 - B.27
#1c1c1c
Accompanying Color
Gris
C.0% - M.0% - J.0% - N.20%
​
Utilisation
The Variations
Black & White
2 versions of the black & white logo are available for specific applications (black & white prints, special supports etc.)
Reserve White
Alternative
2 alternative versions are available with a shade of lighter blue to adapt to the specificity of certain utilisation