IT'S ALL ABOUT CONTENT!
Today, a company's notoriety and reputation largely depends on the content available on the internet.
By producing content related to your core business, its decision makers, your customers and prospects, you impose yourself as a leading opinion maker and you will boost your business.
Keyboards, and cameras, ready, set, go!
REMOVE WHAT IS NOT INDISPENSABLE
1. Text: Useless word
2. Photo: Useless Object
3. Video: Useless Frame
NB: Attitude, attitude, attitude, attitude...
There's plenty of reason to explain the unexplainable.
We don't have time for this. The actions speak for themselves.
3 ESSENTIAL NOTIONS
RESOLUTION: Only HD photos can be used for Print (magazines, journals...)
COPYRIGHTS: If you do not have written proof of your ©, you do not have it. (Mention © in your photos)
WIKIPEDIA: Very useful to find but cannot be used as a source itself
Text Photos Video Total
Other key words
Consider 3 texts, 3 photos, and 3 videos associated with your company (the first ones coming out on Google)
- Element does not exist: 0
- Poor Quality: 1
- Good Quality: 2
- Excellent Quality: 3
Analyse your Score
- Between 0 and 9: More thorough reaction and edition needed
- Between 9 and 18: Continue further editing
- Between 18 and 27: High-level presence
#1 The Light: Position your subject nicely in the light
#2 Composition: Isolate the subject and do not cut his head, foot or hand off the frame
#3 Framing: Play with horizontal or vertical lines of the landscape to add a framing effect
#4 View Angle: Multiply angles and format of the shots (general shot, overall, average, American, close-up, the very close-up)
Details: Tie or suit badly adjusted...
Hands and body language say a lot. Avoid: hiding hands, crossing arms, slouching position. For hands and body tell subject to use gravity to your advantage and let loose.
"TODAY EVEN AN iPHONE ALLOWS TO OBTAIN PHOTOS OF EXCEPTIONAL QUALITY"
IN 20 SECONDS
Softens lines and shadows
PAY ATTENTION TO THE FRAME
The subject can be framed; he must not be cut or have the frame too close to him.
RULE OF THIRDS
Do not focus your subject, otherwise he/she may be cut off due to the fold of the magazine
Capturing people in action helps telling a story.
Do not photograph parasitic elements in the field
You have to choose the photo where the person is to his advantage
The placement of hands is important
4. POLLUTION AND FRAMING
Minimise the pollution of your picture. The closer you get the better the outcome.
5. THE POSTURE
Preferably choose a photo where the person is standing straight
6. ANGLE OF VIEW
Angle of view can dramatically change the rendering of the photo
Watch out for the angle of view and the subject
Put the subject in value
Contextualize your photo according to the subject
Head of the Grand Théâtre de Luxembourg
Fruit & vegetable retailer
Take the light into consideration
11. THE POSITION
When the subject is moving, be sure to make it stylish
We can talk to the subject to loosen it
HIGH IMPACT PHOTOS
DEPTH OF FIELD
#1 The Light: Avoid facing the light, whether natural or artificial. Be careful of shadows.
The classical angle => objective shooting
The subjective view => the viewer is the camera
The dive => give a feeling of greatness, fear or vulnerability
The view against dive => make the action stronger, accentuate a moment
#3 Sound: Find royalty free music to edit your video
BEFORE THE SHOOT
Hardware list: camera, charged battery, empty SD cards, microphone, light, camera stand.
Scrip and story board
Check format and ISO (light exposition)
Check microphone levels
Focus on smiles, no subject should watch the camera directly