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MEDIA TRAINING
INTRODUCTION
IT'S ALL ABOUT CONTENT!
Today, a company's notoriety and reputation largely depends on the content available on the internet.
By producing content related to your core business, its decision makers, your customers and prospects, you impose yourself as a leading opinion maker and you will boost your business.
Keyboards, and cameras, ready, set, go!
GOLDEN RULES
REMOVE WHAT IS NOT INDISPENSABLE
1. Text: Useless word
2. Photo: Useless Object
3. Video: Useless Frame
NB: Attitude, attitude, attitude, attitude...
There's plenty of reason to explain the unexplainable.
We don't have time for this. The actions speak for themselves.
3 ESSENTIAL NOTIONS
RESOLUTION: Only HD photos can be used for Print (magazines, journals...)
COPYRIGHTS: If you do not have written proof of your ©, you do not have it. (Mention © in your photos)
WIKIPEDIA: Very useful to find but cannot be used as a source itself
ONLINE AUDIT
Text Photos Video Total
Company name
CEO name
Other key words
Total
Content Rating
Consider 3 texts, 3 photos, and 3 videos associated with your company (the first ones coming out on Google)
- Element does not exist: 0
- Poor Quality: 1
- Good Quality: 2
- Excellent Quality: 3
Analyse your Score
- Between 0 and 9: More thorough reaction and edition needed
- Between 9 and 18: Continue further editing
- Between 18 and 27: High-level presence
PHOTOS (FUNDAMENTALS)
#1 The Light: Position your subject nicely in the light
#2 Composition: Isolate the subject and do not cut his head, foot or hand off the frame
#3 Framing: Play with horizontal or vertical lines of the landscape to add a framing effect
#4 View Angle: Multiply angles and format of the shots (general shot, overall, average, American, close-up, the very close-up)
PAY ATTENTION
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Details: Tie or suit badly adjusted...
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Hands and body language say a lot. Avoid: hiding hands, crossing arms, slouching position. For hands and body tell subject to use gravity to your advantage and let loose.
"TODAY EVEN AN iPHONE ALLOWS TO OBTAIN PHOTOS OF EXCEPTIONAL QUALITY"
IN 20 SECONDS
DAY LIGHT
Softens lines and shadows
PAY ATTENTION TO THE FRAME
The subject can be framed; he must not be cut or have the frame too close to him.
RULE OF THIRDS
Do not focus your subject, otherwise he/she may be cut off due to the fold of the magazine
ACTION
Capturing people in action helps telling a story.
CASE STUDIES
1. PARASITE
Do not photograph parasitic elements in the field
2. EXPRESSIONS
You have to choose the photo where the person is to his advantage
3. HANDS
The placement of hands is important
4. POLLUTION AND FRAMING
Minimise the pollution of your picture. The closer you get the better the outcome.
5. THE POSTURE
Preferably choose a photo where the person is standing straight
6. ANGLE OF VIEW
Angle of view can dramatically change the rendering of the photo
7. FRAMING
Watch out for the angle of view and the subject
8. GESTURE
Put the subject in value
9. CONTEXT
Contextualize your photo according to the subject
Head of the Grand Théâtre de Luxembourg
René Grosbusch
Fruit & vegetable retailer
Tomotaka Takahashi
Robot Designer
10. LIGHTING
Take the light into consideration
11. THE POSITION
When the subject is moving, be sure to make it stylish
12. EXPRESSION/LIGHT
We can talk to the subject to loosen it
HIGH IMPACT PHOTOS
DEPTH OF FIELD
GOOD ATTITUDE
CONTEXT (RETAILER)
FRAMING
PERSPECTIVE
BRANDING
VIDEOS (FUNDAMENTALS)
#1 The Light: Avoid facing the light, whether natural or artificial. Be careful of shadows.
#2 Angles:
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The classical angle => objective shooting
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The subjective view => the viewer is the camera
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The dive => give a feeling of greatness, fear or vulnerability
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The view against dive => make the action stronger, accentuate a moment
#3 Sound: Find royalty free music to edit your video
BEFORE THE SHOOT
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Hardware list: camera, charged battery, empty SD cards, microphone, light, camera stand.
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Scrip and story board
DURING FILMING
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Check format and ISO (light exposition)
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Check microphone levels
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Focus on smiles, no subject should watch the camera directly
SHOOTING TIPS
1. Moving shots: Use a foot or a traveling shot
2. Make sure you focus every shot
3. Delete failed plans as you go
4. During interview
- leave space aside the stare of the subject
- control the input level of the microphone
