360 Media Training | 360DigitalHeroes
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MEDIA TRAINING

INTRODUCTION

IT'S ALL ABOUT CONTENT!

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Today, a company's notoriety and reputation largely depends on the content available on the internet. 

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By producing content related to your core business, its decision makers, your customers and prospects, you impose yourself as a leading opinion maker and you will boost your business. 

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Keyboards, and cameras, ready, set, go!

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GOLDEN RULES

REMOVE WHAT IS NOT INDISPENSABLE

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1. Text: Useless word

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2. Photo: Useless Object

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3. Video: Useless Frame

NB: Attitude, attitude, attitude, attitude...
There's plenty of reason to explain the unexplainable.
We don't have time for this. The actions speak for themselves.

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3 ESSENTIAL NOTIONS

RESOLUTION: Only HD photos can be used for Print (magazines, journals...)

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COPYRIGHTS: If you do not have written proof of your ©, you do not have it. (Mention © in your photos)

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WIKIPEDIA: Very useful to find but cannot be used as a source itself

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ONLINE AUDIT

Text       Photos      Video       Total

Company name

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CEO name

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Other key words

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Total

Content Rating

Consider 3 texts, 3 photos, and 3 videos associated with your company (the first ones coming out on Google)

- Element does not exist: 0

- Poor Quality: 1

- Good Quality: 2

- Excellent Quality: 3

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Analyse your Score

- Between 0 and 9: More thorough reaction and edition needed

- Between 9 and 18: Continue further editing

- Between 18 and 27: High-level presence

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PHOTOS (FUNDAMENTALS)

#1 The Light: Position your subject nicely in the light

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#2 Composition: Isolate the subject and do not cut his head, foot or hand off the frame

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#3 Framing: Play with horizontal or vertical lines of the landscape to add a framing effect

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#4 View Angle: Multiply angles and format of the shots (general shot, overall, average, American, close-up, the very close-up)

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PAY ATTENTION

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  • Details: Tie or suit badly adjusted...

  • Hands and body language say a lot. Avoid: hiding hands, crossing arms, slouching position. For hands and body tell subject to use gravity to your advantage and let loose. 

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"TODAY EVEN AN iPHONE ALLOWS TO OBTAIN PHOTOS OF EXCEPTIONAL QUALITY"

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IN 20 SECONDS

DAY LIGHT

Softens lines and shadows

PAY ATTENTION TO THE FRAME

The subject can be framed; he must not be cut or have the frame too close to him.

RULE OF THIRDS

Do not focus your subject, otherwise he/she may be cut off due to the fold of the magazine

ACTION

Capturing people in action helps telling a story.

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CASE STUDIES

1. PARASITE

Do not photograph parasitic elements in the field

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2. EXPRESSIONS

You have to choose the photo where the person is to his advantage

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3. HANDS

The placement of hands is important

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4. POLLUTION AND FRAMING

Minimise the pollution of your picture. The closer you get the better the outcome.

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5. THE POSTURE

Preferably choose a photo where the person is standing straight

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6. ANGLE OF VIEW

Angle of view can dramatically change the rendering of the photo

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7. FRAMING

Watch out for the angle of view and the subject

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8. GESTURE

Put the subject in value

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9. CONTEXT

Contextualize your photo according to the subject

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          Head of the Grand Théâtre de Luxembourg

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René Grosbusch

Fruit & vegetable retailer

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Tomotaka Takahashi

Robot Designer

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10. LIGHTING

Take the light into consideration

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11. THE POSITION

When the subject is moving, be sure to make it stylish

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12. EXPRESSION/LIGHT

We can talk to the subject to loosen it

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HIGH IMPACT PHOTOS

DEPTH OF FIELD

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GOOD ATTITUDE

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CONTEXT (RETAILER)

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FRAMING

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PERSPECTIVE

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BRANDING

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VIDEOS (FUNDAMENTALS)

#1 The Light: Avoid facing the light, whether natural or artificial. Be careful of shadows. 

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#2 Angles: 

  • The classical angle => objective shooting

  • The subjective view => the viewer is the camera

  • The dive => give a feeling of greatness, fear or vulnerability

  • The view against dive => make the action stronger, accentuate a moment

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#3 Sound: Find royalty free music to edit your video

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BEFORE THE SHOOT

  • Hardware list: camera, charged battery, empty SD cards, microphone, light, camera stand.

  • Scrip and story board 

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DURING FILMING

  • Check format and ISO (light exposition)

  • Check microphone levels

  • Focus on smiles, no subject should watch the camera directly

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SHOOTING TIPS

1. Moving shots: Use a foot or a traveling shot 

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2. Make sure you focus every shot

 

3. Delete failed plans as you go

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4. During interview

- leave space aside the stare of the subject

- control the input level of the microphone

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