top of page
360Crossmedia_logo2015_def_pantone (1)_e

MEDIA TRAINING

INTRODUCTION

IT'S ALL ABOUT CONTENT!

​

Today, a company's notoriety and reputation largely depends on the content available on the internet. 

​

By producing content related to your core business, its decision makers, your customers and prospects, you impose yourself as a leading opinion maker and you will boost your business. 

​

Keyboards, and cameras, ready, set, go!

Anchor 1

GOLDEN RULES

REMOVE WHAT IS NOT INDISPENSABLE

​

1. Text: Useless word

​

2. Photo: Useless Object

​

3. Video: Useless Frame

NB: Attitude, attitude, attitude, attitude...
There's plenty of reason to explain the unexplainable.
We don't have time for this. The actions speak for themselves.

Anchor 2

3 ESSENTIAL NOTIONS

RESOLUTION: Only HD photos can be used for Print (magazines, journals...)

​

COPYRIGHTS: If you do not have written proof of your ©, you do not have it. (Mention © in your photos)

​

WIKIPEDIA: Very useful to find but cannot be used as a source itself

Anchor 3

ONLINE AUDIT

Text       Photos      Video       Total

Company name

​

CEO name

​

Other key words

​

Total

Content Rating

Consider 3 texts, 3 photos, and 3 videos associated with your company (the first ones coming out on Google)

- Element does not exist: 0

- Poor Quality: 1

- Good Quality: 2

- Excellent Quality: 3

​

Analyse your Score

- Between 0 and 9: More thorough reaction and edition needed

- Between 9 and 18: Continue further editing

- Between 18 and 27: High-level presence

Anchor 4

PHOTOS (FUNDAMENTALS)

#1 The Light: Position your subject nicely in the light

​

#2 Composition: Isolate the subject and do not cut his head, foot or hand off the frame

​

#3 Framing: Play with horizontal or vertical lines of the landscape to add a framing effect

​

#4 View Angle: Multiply angles and format of the shots (general shot, overall, average, American, close-up, the very close-up)

​

PAY ATTENTION

​

  • Details: Tie or suit badly adjusted...

  • Hands and body language say a lot. Avoid: hiding hands, crossing arms, slouching position. For hands and body tell subject to use gravity to your advantage and let loose. 

Screen Shot 2018-10-08 at 15.04.41.jpg

"TODAY EVEN AN iPHONE ALLOWS TO OBTAIN PHOTOS OF EXCEPTIONAL QUALITY"

Anchor 5

IN 20 SECONDS

DAY LIGHT

Softens lines and shadows

PAY ATTENTION TO THE FRAME

The subject can be framed; he must not be cut or have the frame too close to him.

RULE OF THIRDS

Do not focus your subject, otherwise he/she may be cut off due to the fold of the magazine

ACTION

Capturing people in action helps telling a story.

Anchor 6

CASE STUDIES

1. PARASITE

Do not photograph parasitic elements in the field

Screen Shot 2018-10-08 at 16.10.12.png
Screen Shot 2018-10-08 at 16.14.12.png

2. EXPRESSIONS

You have to choose the photo where the person is to his advantage

Screen Shot 2018-10-08 at 16.16.48.png
Screen Shot 2018-10-08 at 16.17.05.png

3. HANDS

The placement of hands is important

Screen Shot 2018-10-08 at 16.22.07.png
Screen Shot 2018-10-08 at 16.22.19.png

4. POLLUTION AND FRAMING

Minimise the pollution of your picture. The closer you get the better the outcome.

Screen Shot 2018-10-08 at 16.32.43.png
Screen Shot 2018-10-08 at 16.32.56.png

5. THE POSTURE

Preferably choose a photo where the person is standing straight

Screen Shot 2018-10-08 at 16.38.06.png
Screen Shot 2018-10-08 at 16.38.27.png

6. ANGLE OF VIEW

Angle of view can dramatically change the rendering of the photo

Screen Shot 2018-10-08 at 16.43.20.png
Screen Shot 2018-10-08 at 16.43.31.png

7. FRAMING

Watch out for the angle of view and the subject

Screen Shot 2018-10-08 at 16.47.34.png
Screen Shot 2018-10-08 at 16.47.47.png

8. GESTURE

Put the subject in value

Screen Shot 2018-10-08 at 16.50.47.png
Screen Shot 2018-10-08 at 16.50.55.png

9. CONTEXT

Contextualize your photo according to the subject

​

          Head of the Grand Théâtre de Luxembourg

Screen Shot 2018-10-08 at 16.57.57.jpg

René Grosbusch

Fruit & vegetable retailer

Screen Shot 2018-10-08 at 17.02.17.png

Tomotaka Takahashi

Robot Designer

Screen Shot 2018-10-08 at 17.05.23.png

10. LIGHTING

Take the light into consideration

Screen Shot 2018-10-08 at 17.09.15.png
Screen Shot 2018-10-08 at 17.09.32.png

11. THE POSITION

When the subject is moving, be sure to make it stylish

Screen Shot 2018-10-08 at 17.14.04.png
Screen Shot 2018-10-08 at 17.14.14.png

12. EXPRESSION/LIGHT

We can talk to the subject to loosen it

Screen Shot 2018-10-08 at 17.27.22.png
Anchor 7

HIGH IMPACT PHOTOS

DEPTH OF FIELD

Screen Shot 2018-10-10 at 16.04.52.png

GOOD ATTITUDE

Screen Shot 2018-10-10 at 16.08.02.png

CONTEXT (RETAILER)

Screen Shot 2018-10-10 at 16.11.39.png

FRAMING

Screen Shot 2018-10-10 at 16.06.26.png

PERSPECTIVE

Screen Shot 2018-10-10 at 16.09.41.png

BRANDING

Screen Shot 2018-10-10 at 16.12.51.png
Anchor 8

VIDEOS (FUNDAMENTALS)

#1 The Light: Avoid facing the light, whether natural or artificial. Be careful of shadows. 

​

#2 Angles: 

  • The classical angle => objective shooting

  • The subjective view => the viewer is the camera

  • The dive => give a feeling of greatness, fear or vulnerability

  • The view against dive => make the action stronger, accentuate a moment

​

#3 Sound: Find royalty free music to edit your video

​

BEFORE THE SHOOT

  • Hardware list: camera, charged battery, empty SD cards, microphone, light, camera stand.

  • Scrip and story board 

​

DURING FILMING

  • Check format and ISO (light exposition)

  • Check microphone levels

  • Focus on smiles, no subject should watch the camera directly

Anchor 9

SHOOTING TIPS

1. Moving shots: Use a foot or a traveling shot 

​

2. Make sure you focus every shot

 

3. Delete failed plans as you go

​

4. During interview

- leave space aside the stare of the subject

- control the input level of the microphone

​

Screen Shot 2018-10-10 at 16.29.28.png
Screen Shot 2018-10-10 at 16.30.24.png
Anchor 10
bottom of page