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Outsmart, outdo and outperform in the digital age
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BE THE PUBLISHER
INTRODUCTION
IT'S ALL ABOUT CONTENT!
Today, a company's notoriety and reputation largely depends on the content available on the internet.
By producing content related to your core business, its decision makers, your customers and prospects, you impose yourself as a leading opinion maker and you will boost your business.
Keyboards, and cameras, ready, set, go!
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EDITING TEXTS
The last step before the publication of an article:
1. Correct spelling mistakes with the spellchecker
2. Review your text yourself:
Check for grammar, syntax, and formatting mistakes
3. Ask your colleagues to proofread your text to detect other mistakes.
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EDITING PHOTOS
The last step before publishing or sending a photo
1. Select the best photos
2. Use your photo editor to optimise rendition - Edit on free mac software "Photo", or Photoshop - subscription fee 19,99 € / month
3. Add filters if needed
4. You can merge 2 pictures with Photoshop
5. Editing photos on your smartphone:
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Your smartphone has in-built editing capacities allowing you to modify light, colour and frame settings. You can also add filter to improve the feel of your photos.
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Best photo editor for Android: Aviary, AirBrush, Bonfire Photo Editor Pro
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Best photo editor for iPhone: Snapspeed, VSCO, Filterstorm Neue, Enlight
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EDITING VIDEOS
The last step before the publishing a video:
1. Copy shots to a hard-drive and a computer
2. Arrange rushes sequentially vs. video clipping
3. Edit: introduction, subject, conclusion
4. Synchronize sound
5. Calibration
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Enlighten images
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Revive the colours
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Give a style
6. Export to MPEG2 - 1080p 25 frames / sec
7. Check that the sound is in stereo
8. Editing videos on your smartphone:
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Your smartphone has an in-built editing capacities allowing you to cut your movies, adjust light, colour and frame settings.
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Best movie editor for Android: Action director, Adobe Premiere Clip, Filmorago, Free Video Editor
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Best movie editor for iPhone: Filmorago, ReelDirector, Cameo, Montaj
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PUBLISHING TEXTS
ARTICLES CAN BE PUBLISHED IN NUMEROUS AMOUNTS OF FORMATS
Blog Post
Newsletter
Social Media Post
Website
Magazine
Tabloid
Press Release
MAKE SURE TO LEVERAGE PRINT AND DIGITAL OUTLETS TO MULTIPLY THE REACH OF YOUR PUBLICATION. DO NOT STICK TO ONE FORMAT.
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PUBLISHING VIDEOS
1. Publish your videos on YouTube, VIMEO, Daily motion etc.
2. You can create your YouTube channel with your branding
3. Make sure to include a description of the video and use tags
4. Once linked to your website, videos are also a great way to boost your website's SEO
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