Outsmart, outdo and outperform in the digital age
COMMUNICATION PLAN
Introduction
Dear Colleagues,
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I have created this Communication Plan with three main goals in mind:
1. Grow our Business
2. Let the market understand what we do
3. Boost our Brand
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I need your active participation!
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By using the rules and tools presented here, you will allow me to produce great articles and high impact videos. I will take care of journalists and www.seqvoia.com on my own, but together we can maximise the distribution through our newsletters and social media.
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Best regards
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Meriem
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CONTENTS
Fundamentals
1 Liner ​
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We are a Luxembourgish Fintech allowing the asset management industry to save time and money ​​
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Elevator Pitch
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We automate calculation​
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We enhance product management
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We streamline fund documents
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Benefits:
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Consistency
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Efficiency
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Core business
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Values:
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Expertise
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Responsiveness
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Trust
Analysis(12 last months)
Publications
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Blog: 6 (= technical articles)
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+/- 20 news (internal)
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Videos / Clips​
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1 clip of Nicolas Buck
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Website
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New website in 2018.
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Easy update of content but not of structure
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Visits : low
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Newsletter :
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Mailchimp: 900 people
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Number of employees : 15
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CRM/Event : ​
Participation at ALFI conference but:
- No extraction of the ALFI listings
- No Linkedin strategy before or after
- No 'onsite' strategy to reach potential leads
Social networks :
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Linkedin (685) / Twitter (408) /Facebook (57)
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360 Analysis
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Teamwork: communication seems to be left to Meriem. Experts need to feed her with input
Speed: we suggest that you approach communication like a Start-up, with quick, efficient procedures and routines
System: for each investment, you need a system in place that can generate measurable results.
Example:
At ALFI conference, do not expect spontaneous visits. Create your own traffic with Listings, Linkedin, Newsletters and sharp follow-ups
Goals
Goal #1: Growth
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Generate leads and new clients
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Goal #2: Understanding
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Make people understand what Seqvoia does
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Goal #3: Boost the brand ​
BUDGET
Meriem: no defined budget
Jean-Marc: Data solution: marketing: 20k (FIMA event in London, Financial information...
PLANNING
PLANNING
SOCIAL NETWORK
GOLDEN RULES
BRANDING
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Use the official background image on LinkedIn
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Indicate the 5 liner under the company
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Connect to the right company (Seqvoia)
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GOVERNANCE
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Social network
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Post​ on LinkedIn​
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High impact images/videos
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180° rules
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Very natural, personal tones
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Create context (time/information)
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Context: Seqvoia RegWatch, Seqvoia Data briefing
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Meriem should have the best account to inspire people to create their personal 5 liner, photo, Seqvoia 5 liner, video?)
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3 codes
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Orange messages: published by Meriem, followed by an email to the team. Reaction expected within 15 minutes​
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Yellow messages: non critical; submit to Meriem and publish after validation
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Green messages: life of company, comments on articles? Published without validation. GDPR stuff. Meriem should get personal opt-in.
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TEAMWORK
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After each critical publication, the team will be informed by email. It is ideal to react to the publication (like forward, publish...) within 30 minutes.
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CHANNELS
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Website
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Newsflash (only news) (900 names).
(15 new subscribers following the newsflash)
Subscribers
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Linkedin: 685
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Twitter: 408
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Facebook: 5
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KPIs
Articles: 1/month
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Videos: 1/month
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Posts:
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Susanne: 1/week​
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Seqvoia: /week
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Likes: 1/week/person
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Best post of the week (all categories) (Goal: 20)
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leads/New clients
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Distribution
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Press​
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Website
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