Write a 360crossmedia article
FORMATS & LAYOUT
There are 6 element to take into account
ELEMENTS
1) A title - > "name, surname, (company) : title"
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Example: Thomas Steiger VP Bank (Luxembourg) SA: a new dimension
2) Introduction max 30 words - see templates 360Crossmedia
3) Body of the text:
3 paragraphs titled 140 words - see example here
Or
3 questions and answers 140 words - see examples Andy#25 - Duke#12
4) A powerful and short quote
5) A signature of the quote
6) The text +- 450 words
UNIQUE AND POWERFUL TITLE
TITLE
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Impactful
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Its effect is amplified by good photos
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Emphasizes the uniqueness of the client
QUOTE
​A short sentence (maximum 20 words) with high impact + signature
INTRODUCTION
Write a 360Crossmedia article
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This training module presents the rules & elements that allow you to write quality articles, quickly and on the first try. Respect them and become a super star of content creation!
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The editorial team
10 WRITING RULES
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Short - remove parts that do not add value to a the sentence.
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Direct - no complex constructions
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Avoid repetitions
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Repetition software: www.repetition-detector.com
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Transitions: look for transitions between sentences and paragraphs. A good editor navigates between two extremes: on one side, the telegraphic style (too many short sentences) and on the other, the confused style (long and incomprehensible sentences).
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Ban propaganda (example: "the exceptional quality of this product")
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Parentheses are allowed only for the use of the editorial note "(...., Ed)" OR in the case of abbreviation "Private Equity (PE) is ..."
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Enumeration - always mention the number of item prior e.g. The software has three application. First ... Second ... Third.
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Punctuation: Exclamation mark, question mark and two dots: with space in French, without space in English.
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Be careful with the spelling of proper noun (to be checked systematically).
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All figures/numbers must be written in full spelling up to 9.
ARTICLES BASED ON QUESTIONNAIRE
The questionnaire will include the following informations:
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Keywords
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Key messages
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Q&A
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Additional document​
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Questionnaires
NB: when writing and article based on a questionnaire identify the keywords and phrases in the questionnaire and use them in your text. ​We want the client to recognise his content in the final article.
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Example of a great sentence to use: Summit is a suite of software geared to better product management.
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5. Please answer the quiz
CHECK LIST
1. Spell checker
2. Compliance with drafting rules
3. Verification of proper + identical names in all the text
5. Skip the rehearsal software www.repetition-detector.com
6. Check list 9 key points:
Topic
Title
Introduction
Text
Title paragraph
Title paragraph 2
Title paragraph 3
Quote
Signature of the quote
Fill in the "article" check list here and send it back (screenshot) with your text.
TAKE THE QUIZ
