Write a 360crossmedia article
FORMATS & LAYOUT
There are 6 element to take into account
1) A title - > "name, surname, (company) : title"
Example: Thomas Steiger VP Bank (Luxembourg) SA: a new dimension
2) Introduction max 30 words - see templates 360Crossmedia
3) Body of the text:
3 paragraphs titled 140 words - see example here
3 questions and answers 140 words - see examples Andy#25 - Duke#12
4) A powerful and short quote
5) A signature of the quote
6) The text +- 450 words
UNIQUE AND POWERFUL TITLE
Its effect is amplified by good photos
Emphasizes the uniqueness of the client
A short sentence (maximum 20 words) with high impact + signature
Write a 360Crossmedia article
This training module presents the rules & elements that allow you to write quality articles, quickly and on the first try. Respect them and become a super star of content creation!
The editorial team
10 WRITING RULES
Short - remove parts that do not add value to a the sentence.
Direct - no complex constructions
Transitions: look for transitions between sentences and paragraphs. A good editor navigates between two extremes: on one side, the telegraphic style (too many short sentences) and on the other, the confused style (long and incomprehensible sentences).
Ban propaganda (example: "the exceptional quality of this product")
Parentheses are allowed only for the use of the editorial note "(...., Ed)" OR in the case of abbreviation "Private Equity (PE) is ..."
Enumeration - always mention the number of item prior e.g. The software has three application. First ... Second ... Third.
Punctuation: Exclamation mark, question mark and two dots: with space in French, without space in English.
Be careful with the spelling of proper noun (to be checked systematically).
All figures/numbers must be written in full spelling up to 9.
ARTICLES BASED ON QUESTIONNAIRE
The questionnaire will include the following informations:
NB: when writing and article based on a questionnaire identify the keywords and phrases in the questionnaire and use them in your text. We want the client to recognise his content in the final article.
Example of a great sentence to use: Summit is a suite of software geared to better product management.
5. Please answer the quiz
1. Spell checker
2. Compliance with drafting rules
3. Verification of proper + identical names in all the text
5. Skip the rehearsal software
6. Check list 9 key points:
Title paragraph 2
Title paragraph 3
Signature of the quote
Fill in the "article" check list here and send it back (screenshot) with your text.