Writing an article (Talents) | 360DigitalHeroes

Write a 360crossmedia article

FORMATS & LAYOUT

There are 6 element to take into account

ELEMENTS

1) A title - > "name, surname, (company) : title" 

  • Example: Thomas Steiger VP Bank (Luxembourg) SA: a new dimension

2) Introduction max 30 words - see templates 360Crossmedia

3) Body of the text:

3 paragraphs titled 140 words - see example here

Or

3 questions and answers 140 words - see examples Andy#25 - Duke#12

4) A powerful and short quote

5) A signature of the quote

6) The text +- 450 words

UNIQUE AND POWERFUL TITLE

TITLE

  • Impactful

  • Its effect is amplified by good photos

  • Emphasizes the uniqueness of the client

QUOTE

​A short sentence (maximum 20 words) with high impact + signature

INTRODUCTION

Write a 360Crossmedia article 

This training module presents the rules & elements that allow you to write quality articles, quickly and on the first try. Respect them and become a super star of content creation!

The editorial team

 

10 WRITING RULES

  • Short - remove parts that do not add value to a the sentence.

  • Direct - no complex constructions 

  • Avoid repetitions

  • Transitions: look for transitions between sentences and paragraphs. A good editor navigates between two extremes: on one side, the telegraphic style (too many short sentences) and on the other, the confused style (long and incomprehensible sentences). 

  • Ban propaganda (example: "the exceptional quality of this product") 

  • Parentheses are allowed only for the use of the editorial note "(...., Ed)" OR in the case of abbreviation "Private Equity (PE) is ..."

  • Enumeration - always mention the number of item prior e.g. The software has three application. First ... Second ... Third.

  • Punctuation: Exclamation mark, question mark and two dots: with space in French, without space in English.

  • Be careful with the spelling of proper noun (to be checked systematically).

  • All figures/numbers must be written in full spelling up to 9.

 

ARTICLES BASED ON QUESTIONNAIRE

The questionnaire will include the following informations:

  • Keywords

  • Key messages

  • Q&A

  • Additional document

Questionnaires

- Questionnaire article Uk/Fr

- Questionnaire interview Uk/Fr

NB: when writing and article based on a questionnaire identify the keywords and phrases in the questionnaire and use them in your text. We want the client to recognise his content in the final article.

Example of a great sentence to use: Summit is a suite of software geared to better product management.

5. Please answer the quiz

CHECK LIST

1. Spell checker

2. Compliance with drafting rules

3. Verification of proper + identical names in all the text

5. Skip the rehearsal software www.repetition-detector.com

6. Check list 9 key points:

 

Topic

Title

Introduction

Text

Title paragraph

Title paragraph 2

Title paragraph 3

Quote

Signature of the quote

 

Fill in the "article" check list here and send it back (screenshot) with your text.

 
 

TAKE THE QUIZ

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